Flux Kontext from Black Forest Labs is built for context-aware image generation and editing - keep the character, lighting and palette consistent across edits. Pro and Max trims, both with the meter visible before render.
Both trims share the same context-aware editing engine. Pro is the daily driver, Max steps up prompt fidelity and typography for hero campaign work. Costs visible upfront in the studio.
Costs are shown again inside the studio before each render. Resolution, length and rerenders all show their credit impact upfront.
Tell Flux Kontext to change the colour of the jacket and it understands what counts as the jacket. Local edits stay local; the lighting, shadow and texture of the rest of the image are preserved.
Reference workflows hold a character’s identity and look across edits and re-renders - so a brand mascot stays recognisably the same across a campaign.
Lock in a product reference and every subsequent render keeps the geometry, label and colour intact - useful for ecommerce variants and campaign routes.
Change just the background, just the colour of one object, just the lighting. The rest of the frame stays put. Faster than masking-and-inpainting in a separate tool.
Apply a new style, palette or grade across the whole image while keeping subject and composition intact. Strong for adapting one hero shot into multiple campaign moods.
Max in particular handles text-in-image work better than most - useful for poster routes, packaging mockups and social cards with copy.
High-resolution output suitable for hero campaign visuals, posters and social masters.
Square, portrait and landscape options. Useful presets for social, ad and editorial workflows.
Local edits (regions, objects, colours) and global edits (style, palette, grade) - both via natural-language instructions.
Multi-image reference for character and product consistency across a campaign.
Text prompt and optional reference image(s) for editing workflows. No mask painting required.
Built and trained by Black Forest Labs. You see one cost: ours.
Mock up the same hero product in multiple colours, finishes or environments. Cheaper than a real packshot session per variant.
Hold a brand character’s look across multiple edits, scenes and campaigns - the model is built for it.
Max’s prompt fidelity and typography make it a strong fit for client-facing route options for posters and OOH campaigns.
Local edits let you tweak background, lighting and colour without re-shooting - turn one packshot into a full campaign.
Enough for two Pro edits with credits left over - or one Max render to see hero quality first-hand.
